Is your organisation sleeping on connected TV?
Since 2007, when YouTube launched its advertising platform, the opportunities presented by smart TVs and the connected TV (CTV) network have been quietly growing. Following the dramatic increase in time spent watching television during the global pandemic, advertising through CTV (including VOD, programmatic, and more) peaked with great enough impact for the marketing world to sit up and take note.
During that time, global streaming subscriptions increased by 26% year-on-year and, of the billions of people that this represents, a reported 76% of them admit to using a second screen while watching their connected devices. A proven captive audience on two devices at once? A marketer’s dream.
While direct response television (DRTV) is still living up to its name, driving a strong direct response for nonprofits, CTV offers a clear opportunity to innovate and complement existing activity with a more diversified video portfolio.
Looking at the CPM/CPT (cost per mille or thousand) has turned some marketers off CTV, believing the cost to be too high for a viable acquisition option, but this session show you why taking these numbers at face value shouldn’t rule the channel out for your organisation.
Learning outcomes
- Develop a deeper understanding of the ConnectedTV adtech
- Learn about the newest developments in CTV, including cutting-edge updates to targeting, optimisations, and reporting
- Understand how you can test out CTV in your organisation and see real results