Unlock the timeless power of direct mail to supercharge your modern fundraising strategy.
Direct mail, often seen as a “vintage” tool, has a unique and powerful ability to connect with donors on a personal level. In a digital age when inboxes are flooded and attention spans are short, direct mail offers a tangible, memorable way to engage your supporters. When thoughtfully integrated into a modern fundraising mix, direct mail can drive significant impact and deepen your donor relationships.
Join this interactive session to find out why direct mail is still so valuable, even in a world dominated by digital communications. Through real world case studies and statistics, you’ll see how effective it can be, particularly in reaching certain target audiences and when integrated with digital strategies for maximum impact.
Discover how direct mail can work in tandem with your digital marketing efforts for a holistic fundraising approach. For example, personalised letters followed by emails or social media engagement can lead to higher conversion rates.
The session will touch on the potential for AI, predictive modelling, and machine learning in direct mail, and conclude with an exploration of future trends, such as personalised direct mail, the use of data analysis for audience targeting, and the role of sustainability in paper choices and mailing methods.
Learning outcomes
- Learn how to effectively incorporate direct mail into your broader fundraising strategies
- Gain actionable insights and discover best practices for designing, targeting, and executing successful direct mail campaigns
- Find out how direct mail can be used to build stronger, more personal connections with donors
This session is presented in partnership with Innovaire.