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5 Things You’ll Learn from IFC Holland 2018

With theme of “Together We Can,” this year’s International Fundraising Congress (IFC) will offer opportunities for fundraisers, innovators, changemakers, and game changers to network and share ideas. But above all, you will be able to put your heads and heart together to collaboratively overcome the biggest challenges we face in the social impact sector today.

Through deep-dive Masterclasses, interactive Workshops, inspiring Plenaries, and even over coffee, industry experts will present invaluable insights from both their successes and their failures in sectors ranging from Fundraising and Philanthropy to Leadership and Communications and Digital Innovations.

There is no end to the possibilities of what you will take away from ”Together We Can,” but we wanted to share our hotlist of the Top 5 Things You’ll Learn from IFC Holland 2018:

1. Blockchain Technology and You

“Blockchain” is one of the newest buzzwords to hit the beat this year. But what does this tech trend have to do with your organization, and how can you harness it’s potential? During the “Innovation in Fundraising: The Blockchain” Workshop, Duncan Cook, CEO, 3 Sided Cube, will breakdown blockchain opportunities for fundraisers, and examine, “how it could change the way charities work in the future.”

Together we can… use tech for good to make the world a better place!

2. The Science Behind Support

Have you ever wondered what exactly makes some people more generous than others? The innovative Big Room Session “The Neuroscience of Philanthropy: A Fundraisers’ Guide to How Supporter Brains Work” will address the science behind giving. You’ll learn surprising facts about the way we think and make decisions, and how to improve your communications from Bernard Ross, Director, The Management Centre (=mc), Meredith Niles, Executive Director of Fundraising & Engagement, Marie Curie UK, Omar Mahmoud, Chief of Market Knowledge, UNICEF, Geoffrey Peters, CEO, Moore DM Group.

Together we can… use our brains for social good!

3.  Journey Mapping for the Win

Understanding the “donor experience” is a critical step to engaging long-term sustainable giving. Through the process of Journey Mapping, you will learn about the who, what, when, where, and how’s of what motivates your donors. With this knowledge, you will discover how, “to transform how you view, and support, your donors,” through the Masterclass, “Journey Mapping: Empathize with your donors so they can empathize with your cause. Learn to map your donors’ journeys to better understand and meet their needs, and your own.” Speakers include Michael Johnston, President and Founder, hjc, Diana Ruano Ortiz, Global Donor Development Manager, UNHCR, and Brian Walsh, Principal, Structured Empathy.

Together we can… transform our donor relationships!

4. Putting Digital First in Your Integrated Campaign

Has your organization been victim to the war between fundraising, communications and campaigns? In reality, these aspects of your foundation must be working together to achieve your goals. In the Workshop “Radical future: How digital-first campaigning organisations are changing fundraising forever,” you’ll discover how to integrate your strategies to focus on the infinite potential of digital. You’ll learn from real-world success models from Jon Lloyd, Advocacy Campaigns Manager, Mozilla and Anne Isakowitsch, Senior Campaigner, SumOfUs.org and Co-Founder, Campaign Bootcamp Germany.

Together we can… make radical change possible through digital!

5. Improve your Corporate Fundraising Game

Do you feel like you simply cannot compete with Big Brands when it comes to acquiring corporate partnerships? You are not alone! Believe it or not, there are ways for organisations of all sizes to successfully compete in the corporate fundraising game. The making of a modern corporate fundraiser: How to win breakthrough corporate partnerships and develop your own personal influence” will give you the tools and the confidence to “compete and win against bigger names and bigger budgets.” Workshop hosted by Adam Heuman, Director of Engagement, World Association of Girl Guides and Girl Scouts and Helena Sharpstone, Director/Co-owner, Sharpstone Skinner.

Together we can… gain the confidence to achieve our fundraising goals!

Whatever challenges or goals you face, at IFC Holland 2018, you will meet like-minded peers and mentors to help you on your fundraising journey. Whether you’re a fundraiser newbie or an established industry thought leader, you’ll leave IFC with a renewed sense of community and the connections you’ll need to achieve your mission.

TOGETHER WE CAN – FIND OUT MORE ABOUT IFC