Fundraising Online

Fundraising Online FRO 2020


What is Fundraising Online?

Fundraising Online  (#FRO) is a free online conference from the Resource Alliance, taking place on 29 and 30 April 2020.

The content is wide-ranging for all your fundraising, changemaking and innovating needs, with a strong focus on digital fundraising and engagement, how to harness emerging and disruptive tech trends, and what’s coming next over the horizon.

#FRO is free and accessible for organisations of all types and sizes, from all around the globe, so watch our stellar line-up of speakers and learn how to benefit from digital trends and technological change. 

Over 5,000 participants from 120 countries joined us over the two days of the conference in 2019. We expect #FRO 2020 to be even bigger and better, so register your interest now and join us on 29 and 30 April 2020.


Register for FRO 2020


FRO 2019 Sessions: Watch Again

Below is a list of all sessions from FRO 2019. Click on the session title to watch the replay and view the session slides.


Wednesday 12 June

Marketing automation for nonprofits: What is it, what goals can it achieve and how is it implemented?
Eva Hieninger & Gregor Nilsson, getunik (Germany & Switzerland)

Creating digital tribes: Find your tribe and love them hard
Julie Roberts, More Strategic (UK) 

How to leverage the power of Facebook’s Giving Tools: Practical strategies to maximise long term income from Facebook’s Charitable Giving Tools
Nick Burne, GivePanel (UK) 

Success factors in crowdfunding & peer-to-peer giving in Africa: What we’ve seen work and what to do differently in a local context
Patrick Schofield, BackaBuddy (South Africa) 

Live-stream fundraising: Disrupting the fundraising landscape
Natasha Stone, JustGiving (UK)

Growth hacking, data science and social listening: Learn how to strategically harness the tech of the future for impact today
Filipe Pascoa, Trackmob (Brazil) 

Sticky Teams: How to recruit and retain (digital) teams that stick
Kishshana Palmer, The Future Project (USA)

Messaging channels for acquisition and fundraising: Best practices and case studies for non-profits using SMS and Facebook Messenger for fundraising
Michael Sabat, FrontlineSMS (USA) 

Building a membership program from (almost) zero: How Change.org transitioned to a people powered model
Nicolas Danet, Change.org (France)

Alexa, donate to my favourite charity: How to use voice technology to raise money and engage your audience
Louise Corden, NSPCC (UK)

Lean impact: How to innovate for radically greater social good
Ann Mei Chang, Author (USA) 

Thursday 13 June

Digital major donor fundraising: How digital can empower major donor fundraising
Jan Uekermann, Fundraising Consultancy (Switzerland)

From generation to conversion: How a small nonprofit grew their online community from scratch to 300000 subscribers and got thousands of regular donors in the process
Dani Gonzalez, dgtl fundraising (Spain)

Stories for impact: How to use the Story Canvas and narrative to engage audiences and drive action
Natasha Akib, Digital Storytellers (Australia) 

Lights. Camera Phone. Action!: Engaging supporters & raising more money with smartphone video – and how to make your own!
Nikki Bell, KEDA Consulting (UK) 

Fundraising with digital movements: The antidote to GDPR & how to build a supporter-first movement online and mobilise it to fund your cause
Alex Lloyd Hunter, Forward Action (UK) 

Online giving trends in South East Asia: The state of affairs in this hugely culturally diverse region
Aseem Thakur, Give.Asia (Singapore)

Optimise your website for donations: The tips, tricks and designs that will bring in more money
Beate Sorum, b.bold (Norway)

UNICEF Korea ‘Promise Ring’ – a breakthrough digital campaign using Facebook & Instagram: How to use testing to achieve great digital fundraising results
Jeonghyun Lee, UNICEF (South Korea) 

Viral video on social: What is it good for? – Lessons learned by the Labour Party and other content queens on how to make great video
Chloe Green, Forward Action (UK) 

Digital Trends 2019: The top 10 new (and old!) digital strategies and tactics for NGOs
Madeline Stanionis, M+R (USA) 

Water for the Guajira, a crowdfunding experience using WhatsApp: A story of how citizens managed to mitigate a drastic water shortage in one of the most abandoned regions of Colombia
Mario Alvarado, Amnesty International (Colombia) 

Crowdfunding for Together for Yes: How a crowdfunding campaign helped change Ireland
Damian O’Broin, Ask Direct (Ireland)

The end of the beginning for online giving: What we know from 20 years of online giving
Steve MacLaughlin, Blackbaud (USA) 


Register for 2020

Over 5,000 participants from 120 countries joined us over the two days of the conference in 2019. We expect #FRO 2020 to be even bigger and better, so register your interest now and join us on 29 and 30 April 2020.


Register for FRO 2020