Embrace agility to turn tough challenging times into opportunities for growth.
In 2023, Argentina faced inflation of 200% – last year, it remained staggeringly high at over 100%. Alongside these economic challenges, the election of a new government and the rise of anti-rights narratives complicated advocacy and fundraising. In this extremely challenging market, Amnesty Argentina’s fundraising programme not only survived, it thrived, achieving growth of almost four times its previous income.
The key to this success lies in the three strategic pillars that ensured sustainable growth:
- Investing in innovative tools for donor acquisition and retention, including artificial intelligence, WhatsApp, TikTok, and gaming.
- Refining marketing and branding approaches specifically designed to engage younger audiences who were particularly susceptible to anti-rights narratives.
- Maintaining a resilient, focused, and highly motivated fundraising team.
Adverse political and economic contexts pushed the team at Amnesty Argentina to adapt, create, improve, and ultimately, perform at their best. The strategies they leaned into aren’t just relevant for markets facing the same challenges, but can be implemented anywhere – other NGOs and Amnesty offices worldwide have already applied them and seen impressive results.
Join this mini masterclass to discover the simple, practical steps that can help your organisation turn economic challenges into genuine opportunities.
Learning outcomes
- Gain practical skills in using innovative digital tolls & strategies for donor acquisition & retention.
- Learn techniques to build and maintain motivated, resilient teams capable of thriving through adversity.
- Understand how to effectively target and engage younger demographics through tailored marketing and branding.