Achieving meaningful change through strategic fundraising.
Capital campaigns are essential for organisations aiming to achieve transformative goals. By securing the resources needed for bold visions, they empower organisations to drive meaningful change and leave a lasting legacy in their communities and beyond.
Strategic fundraising initiatives designed to raise a significant amount of money over a specific period, capital campaigns usually fund a major project or expansion. These campaigns involve soliciting major gifts from wealthy individuals, corporations, and foundations.
Designed for big thinkers, fundraising professionals, and organisational leaders, this masterclass will take you through the essential elements of capital campaigns, from planning to implementation. It will share learnings from Greenpeace’s €100 million capital campaign, as well as examples from smaller campaigns that offer tools and methodologies applicable to campaigns of any size and for any cause. Through the session, you will learn how to structure capital campaigns, engage leadership, strategise for success, mobilise volunteer support, and secure major donor commitments.
You will receive a toolkit with templates and resources and take away a proven framework for your organisation’s own campaign.
Learning outcomes
- Understand how to plan and execute capital campaigns.
- Learn how to engage leaders and volunteers effectively.
- Gain insights into common challenges and how to address them.