Demystifying decision science to transform your individual giving programmes.
Decision science is a broad term covering insights from multiple academic disciplines: behavioural economics, neuroscience, and evolutionary psychology. Long used by governments and commercial entities, it is increasingly being used by nonprofits to effect change for good. This masterclass will break down complex ideas and make them easy to understand and apply. You’ll discover how decision science can transform your fundraising and how you can apply it to really understand what donors need from your communications.
The masterclass will explore what decision science is, why it works, and how you can apply it with confidence to your fundraising, storytelling, and communications. Grounded in science and theory, the session will touch on insights developed by ground-breaking thinkers including Daniel Kahneman, Amos Tversky, Richard Thaler, Cass Sunstein, Robert Cialdini, and others, making them clear and easy to understand. You’ll tap into the surprising science behind incentives, with real-world examples from nonprofits of all sizes and cause areas in the UK, Australia, Canada, and the US. With lots of budget-friendly ideas you can start using right away, often at little or no cost, you’ll leave the masterclass with actionable examples you can implement and test in your own organisation.
Join us to be empowered, confident, and equipped with the tools to understand your supporters better, create effective communications, and drive fundraising growth.
Learning outcomes
- Discover how to design strategies that align with donor psychology.
- Understand why donors often act against expectations and how to close the intention-action gap.
- Learn to apply decision science principles to help donors give – and give more often – to your appeals.