Learn how to navigate an evolving world.
Take a thorough look at how digital levers enter the fundraisers’ toolbox and discover how you can enhance your fundraising performance using online campaigns and tools.
This masterclass will cover the essential steps to build the strong digital campaign you need to reach – and exceed – your fundraising goals. Through use cases and practical exercises, you will learn how to create efficient and effective campaigns and how to link your offline activity to your online activations.
Current data concerns like GDPR, the move to cookieless browsing, and server-side tracking will be demystified, and you’ll leave the session understanding what you should be tracking and how, as well as why data is the core of fundraising activation.
Learning outcomes
- Find out how to build efficient digital fundraising campaigns
- Discover which evolutions are key to take into account in your global online strategy
- Find out how to incorporate offline & online activations to achieve greater results