Navigate changes now and into the future.
Many charities around the world are struggling to deliver the same ROI they once saw through social media advertising. Today, it is critical that organisations implement the right strategy to make this a viable channel for acquisition. A successful strategy has to be about more than people opening their wallets; it must create multiple moments for audiences to engage in meaningful ways.
In this session, you will dive into data that proves that strategies built around engagement and offering your supporters a range of different ways to give will improve your overall ROI for donor acquisition. Through a Peace Direct case study, you’ll learn how to generate opportunities for genuine engagement across the full marketing funnel.
You’ll learn how to combine engagement and conversion to drive up performance and drive down costs and leave the session informed, inspired, and armed with everything you need to:
- Use your full marketing funnel
- Work cross-functionally with your comms and fundraising teams
- Understand the tactics to create a sustainable programme that will withstand incoming changes in digital advertising
Finally, you’ll be signposted to the resources you need to build a case for support to implement changes at your organisation.
Learning outcomes
- Gain a broad understanding of the changes affecting digital marketing channels now and in the future
- Get a tactical understanding of new ways to engage and convert audiences
- Understand the next steps you need to take to get started, including benchmarks and creative examples