Join us for a deep dive into religious giving.
Fundraising requires building trust and cultivating connections with donors. How can fundraisers reach out to people of faith, whose generosity is both well-documented and often an expression of that faith?
This masterclass will give you firsthand Jewish, Christian, and Muslim perspectives, bringing you on a journey to explore religiously motivated giving in the three traditions with a focus on donor cultivation and legacy giving.
You will explore best practices for cultivating faith-based donors and discover the pitfalls to avoid. You’ll get practical advice how to identify Jewish donors in your database, the best ways to thank Christian donors, and the ideal cultivation timeline for Muslim donors.
Moving on to legacy giving, you’ll explore death and dying across the three traditions for a fascinating look into funeral practices and approaches to bequests, memorial gifts, and more. You’ll learn how to respectfully attend Shiva, how generational trends are changing Christian funerals, and why talking about death is not an uncomfortable topic among Muslims.
This inspiring and inclusive session will be a safe space for questions and learning around what can be a sensitive and misunderstood topic.
Learning outcomes
- Understand best practices for donor engagement with Jewish, Christian, and Muslim donors.
- Learn about death and dying in Judaism, Christianity, and Islam, and gain ease in approaching legacy giving.
- Recognise the commonalities in Jewish, Christian, and Muslim philanthropy while respecting their differences.