Incorporate fundraising strategies into your wider organisation to build stronger links with supporters.
Financial supporters are the biggest advocates for your cause, because they put their money where their mouths are. A fundraising strategy that is truly connected to your mission will empower donors to understand how, through their support, they are being the change they want to see in the world, which will ensure stronger and longer relationships.
This session will focus on techniques that prove the value of empowered fundraising and challenge the ways in which audiences are sought and fought for. Combining audience strategy with media buying and internal structures, the session is designed to turn campaigners into fundraisers, and fundraisers into campaigners.
Learning outcomes
- Understand how to map supporter journeys and create audiences
- Learn to build a case for collaborative working
- Embrace the value of online media to quickly test and prove your theses
This session is presented in partnership with iRaiser.