Think outside the box to inspire support and build your donor base.
Personal communication is vital to nurture and steward your relationships with your supporters. Analysing data related to donation transactions and to engagement statistics connected to your email, direct mail, and other sends gives you a solid foundation to show to your community that you value them personally.
But have you considered asking your supporters to share more? To tell you who they are, what they care about, and what interests and aspirations drive them to support your cause? How about asking them for more than just the factual data they are obliged to part with when making a transaction or subscribing to your newsletter? After all, a person’s donation amount and the payment methods they use tell us little about their situation, aspirations, and motivations; their email address tells you only how to reach them.
In this session, you will get real life examples of how charities are getting innovative when it comes to asking supporters for a precious resource: their personal data. These organisations are creative in determining the data that makes a difference in creating the unique voice they use to encourage prospects and donors to support their causes.
Learning outcomes
- Leave armed with fresh ideas on how to proactively ask your supporters to share data that matters
- Discover the resources you need to apply other organisations’ learning and experience in innovating to collect personal data
- Get expert advice on where to start for your organisation’s particular situation
This session is presented in partnership with Giveclarity.