A gamechanger for growing your donor base.
Learn how UNHCR built its Islamic philanthropy programme from its foundations all the way through to the execution of digital and offline campaigns that raised over USD$220 million in just five years.
The workshop will cover donor acquisition and retention, storytelling, and public campaigns. You will discover the tremendous opportunities in connecting with Muslim communities globally, whose charitable culture aligns closely with UNHCR’s mission.
You will gain valuable insights gleaned from diligent groundwork, with the session covering the following key pillars:
The ecosystem: Islamic economy and Islamic finance
- An introduction to Islamic philanthropy fundraising tools
- Starting your Islamic philanthropy programme
- Islamic philanthropy and communications strategy
Campaigns and engagement
- Storytelling
- Ramedan campaign focus
- Key learnings from past campaigns
Building your next big mid-level giving programme
- Cultivation and retention plans proven to work
- Donor communications cycle
- Untapping new channels like WhatsApp
Learning outcomes
- Gain an understanding of Islamic philanthropy and its potential in both Muslim and non-Muslim countries
- Learn effective fundraising and communication strategies for acquiring and retaining a new donor base
- Find out how an Islamic philanthropy programme could be part of your fundraising strategy