Building sustainable growth through an effective donor pipeline and strong supporter journeys.
A thriving donor pipeline is the backbone of sustainable revenue growth, but achieving it requires more than just acquiring any gift from any donor. The key lies in identifying the right donors and cultivating meaningful relationships through strong supporter journeys to maximise their giving potential.
This interactive mini masterclass will go beyond the basics of annual giving, mid-level donors, and major gifts. You’ll discover how to design a fully integrated fundraising strategy in which every element works together seamlessly to ensure a steady stream of engaged, well-stewarded donors.
Designed for fundraisers working with donors of all levels, from individual giving through to major gifts, the session will give you the tools and insights to transform your development operation into a high-growth powerhouse. With lessons from real-life case studies from different global regions, you’ll be supported to improve donor acquisition, boost retention, and elevate your organisation’s fundraising ROI.
Learning outcomes
- Learn to identify and move donors from their first gift to mid-level and, ultimately, to major gifts.
- Find out how to maximise retention and engagement through cohesive and complementary fundraising efforts.
- Create a draft development plan outline that considers how to maximise your own donor pipeline.