Mapping the way forward for your organisation and your cause.
Everyone is talking about it: digital first, digital transformation, digital integration. But what does a good digital fundraising programme actually look like? Is it stand-alone or is it integrated? If it’s integrated, how? Is there one best solution, or does it vary for different organisations? And, critically, how well does it perform financially and what variations might occur based on cause type and the maturity of your organisation?
In this super practical digital fundraising masterclass, you will explore these and many other digital fundraising conundrums. Real world case studies will help you chart a course to launch, further embed, and scale or drive digital integration and innovation into your fundraising programme. You’ll learn from examples of acquisition and warm campaigns across the digital fundraising landscape to increase your knowledge of what does and doesn’t work in different contexts .
The session will reveal world-leading strategies and tactics, including:
- One-time donation acquisition channels and tactics
- Regular-giving donor acquisition
- Using digital to maximise warm donor programmes
- Gift-in-will prospect acquisition, stewardship, and gift confirmation
- Digital onboarding journeys to maximise repeat-giving
- Using digital to increase donor retention
- Mid-level and major donor digital treatments
You’ll leave the session with takeaways drawn from years of digital fundraising experience and international connections, and an understanding of what is happening across the world in the digital fundraising landscape. And, most importantly, you’ll learn how there isn’t one right way. Digital fundraising can be challenging and every organisation will go on its own unique digital fundraising journey. This masterclass will help you identify what’s right for your cause and your organisation.
Learning outcomes
- Develop a digital fundraising plan that’s right for your organisation.
- Learn about expected levels of investment and returns.
- Find out how to structure your digital fundraising campaigns in alignment with offline campaigns.