Discover the direct and measurable link between improving experience and growing income.
“The more important the brand promise, the more important the experience.”
This quote from customer experience advisor Nate Brown is as relevant to nonprofit fundraisers as it is to commercial salespeople. The promises we make to our supporters, to cure cancer, to protect the environment, to stop child abuse, to prevent cruelty to animals, and so many more, are the most important promises of all. Which means the experiences we give our supporters are right up there, too.
Research conducted by About Loyalty shows that a one-point increase in loyalty (the measure of a great supporter experience) over three years directly correlates to a 20% increase in income and a 9% increase in intention to leave a gift in a will. There is a direct and measurable link between income growth and improvements to supporter experience.
This mini masterclass hackathon will be an immersive, engaging, and interactive session designed to give you inspiration, connections, and real actions to improve your supporter experience.
Learning outcomes
- Discover the key components of excellent supporter experience – and learn why they matter.
- Learn to evaluate your supporter experience using a framework of best practices.
- Identify areas for improvement and get clear actions you can implement right away.