Discover how to balance growth in your fundraising efforts with donor privacy.
In today’s landscape, donor privacy is paramount. With increasing regulations like GDPR in the EU and growing concerns over data misuse, trust and transparency are essential. But protecting donor privacy doesn’t mean sacrificing the effectiveness of your grassroots fundraising programme.
This mini masterclass will reveal practical strategies for collecting and leveraging donor data responsibly, drawing from Mozilla Foundation’s experience and principles as a privacy-first organisation. You’ll discover lean data practices, gain insights into building a sustainable tech stack, and explore lessons learned through real-world case studies.
Learning outcomes
- Learn how to collect and use supporter data while respecting privacy and donor choice.
- Explore strategies for vetting vendors, integrating tools, and connecting donor data for actionable insights.
- Discover a privacy-first approach to donor segmentation, targeting, and conversion.