The fruits of agility: An online pivot to raising £1.3m
About this session
In March 2020, 95% of Refuge’s events income was at significant risk due to the UK going into lockdown. Within a very short space of time, the team pivoted to trialling virtually events through Facebook to great success, with events income increasing by over 500% in the space of 12 months. In this session, Gabi Field will share the highs and lows of what Refuge was able to achieve during a time of great upheaval and how 18 months of work led to this turning point for the organisation’s events programme and its income.
This session is CFRE-accredited. Attendance at the session, in conjunction with the speaker Q&A that follows, is worth one point.