WOW your Donors

Identify, share, and make the most of key moments.

You raise dramatically more money when you create surprise and delight beyond what your donor expects. With our supporters’ attention becoming ever more precious, and many charities playing as the underdog when it comes to ad spend and resources, wowing your audience is the key to success.

Love it or loathe it, your organisation’s social media presence has a key impact on how it is perceived by the general public. Using it to share inspiring moments can drive support – as well as donations.

In this session, you will find out why some fundraising moments are much more important than others and learn how to identify them. Through real-life examples and practical ideas, you’ll be supported to plan your own proposals, meetings, and supporter events that will help you connect with people and inspire better fundraising results.

Learning outcomes

  • Discover why focusing on a few key moments can make a big difference to your fundraising results
  • Learn how to adapt these tactics to suit your own situation – and where to find inspiration
  • Get the confidence to follow through on your own ideas

Speakers

Rob Woods
Director, Bright Spot
Sabrina Nixon
Senior Partnerships Manager, Dogs Trust