Community first: The key to conversion, retention, and growth
About this session
Supporters today want a different relationship with the causes they support. Organisations that offer rich and varied ways to support are rewarded. This session will explore how nonprofits are harnessing meaningful online engagement to deliver on their objectives – and busting silos in the process. Multi-step, multi-channel campaigns are delivering on policy objectives, building email lists, and cultivating social fan bases, amplifying key messages and reaching millions while delivering steady streams of committed donors.
While meaningful online engagement employs tactics of lead generation, the people who align with your cause in this way are way more than just leads.
This practical session will:
- Explore a range of lead generation territories and types
- Give examples of creative tactics that work
- Show how to structure test campaigns, gather useful data, and optimise campaigns