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Creating brilliant corporate partnerships of shared value

The landscape of corporate partnerships has changed dramatically nowdays in line with the emergence of new technology, the digital disruption and the increased predominance of millennials in the workforce, as well as the rise of a more innovative and direct social impact agenda. At a time when the world is witnessing an unprecedented volume of social challenges, corporations around the world continue to seek out ways to establish corporate social responsibility programs, inform their philanthropy, contribute to social change, influence policy and improve their own bottom line. Most importantly, they continue to look for partnerships that involve a higher level of engagement and generate the co-creation of shared value – as well as partners with whom they can pool their varied resources and align their strategic interests.

This interactive masterclass, offering cutting-edge theory alongside a mix of case studies from the USA, Europe and the Middle East, will provide professionals with the skills and tools to make their corporate alliances and partnership-seeking activities more competitive, meaningful, mutually beneficial and sustainable. The session will cover current trends in corporate giving, sponsorship and cause-related marketing, as well as partnership development based on shared values. It will look, amongst other things, at:

  • What is different about today’s corporate fundraising? How can one think of their Unique Selling Proposition when mapping out potential partners?
  • What are some of the modern corporate fundraising techniques and why are they important to your organisation?
  • How is the rise of mobile first and the millennial population changing one’s partnership portfolio and overall approach?
  • Skill and information building
  • Planning for success
  • Audience development
  • Targeting potential corporate funders
  • Creating the offer
  • The sales process
  • Closing the sale
  • Servicing
  • Renewals

Learning outcomes: Participants will walk away with a thorough understanding of what corporate partnerships can provide to their organisations and a step-by-step guide on how to build a corporate partnership and corporate partnership program.

Who should attend: This course is aimed at new and experienced practitioners from organisations of all sizes and scope.

Session style: This masterclass will predominantly be in an interactive style with a lot of delegate participation.