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Building a sustainable legacy giving programme: Discover how to create a legacy giving programme from start to finish

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

Building a sustainable legacy giving programme: Discover how to create a legacy giving programme from start to finish

The time is now to invest in legacy fundraising. In the upcoming decade, we will see the largest transfer of wealth. An estimated $46 trillion USD is in the hands of the baby boomer generation and the number of donors leaving legacy gifts to charity is rising. Charities now have the chance to grow their legacy income, but many NGOs have not yet started to improve their legacy programme strategy effectively.

 

Have you ever wondered how you can build your own legacy programme, but didn’t know where to start? Have you made steps but now you want to develop a full legacy programme and fine tune it?

 

Over two days, we will take you through building and improving a sustainable legacy programme, covering areas such as:

  • How to select your audience
  • What marketing you can do straight away
  • Looking at more long-term strategies
  • Managing internal expectations
  • How to manage your stewardship
  • The administration of the actual gift and forecasting
  • Sharing information and experience with other participants in an interactive setting

 

Aimed at:

  • Anyone looking to prepare their organisation for legacy growth
  • Heads of fundraising and legacy managers who are looking to start or improve their legacy programme
  • Depending on the interests of the participants parts of the masterclass can be adjusted

 

Learning outcomes:

  • How to test your market and establish your audience
  • How to create internal support for your programme
  • How to have a solid marketing strategy covering short, mid, and long-term options
  • How to be able to have a stewardship plan to be able to provide an exceptional supporter journey

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019