So many of our organisations have an eternal fight between fundraising, communications and campaigns. In 2014, SumOfUs completely changed its fundraising model by introducing “integrated campaigning” – supporter communications focused on taking its members on a journey that seamlessly integrated the old foes of fundraising and campaigning together and led to a huge boost in income.
This workshop will introduce the digital-first approach adopted by SumOfUs and used successfully at other online campaigning and political organisations – Mozilla, UpLift and DiB – covering list building, long-term engagement, and fundraising. We’ll talk through the internal challenges to make the change possible, and highlight some of the model’s biggest successes – including unlocking the giving power of baby boomers. We’ll also introduce ground-breaking research into online supporter communications and will talk through a step-by-step process of how
to structure your teams and develop strategic plans to enact these changes.
We’ll also touch on the data-driven decision making, testing and optimisation culture to help make true, radical change in our sector possible in an increasingly digital world.
- An understanding of the basics of integrated campaigning – and that it’s about working with others in your organisation, no matter what your organisation’s purpose is
- How to build a solid integrated strategic plan
- How to successfully build an engaged email list
- How to raise more money online
Who should attend: Fundraisers from campaigning organisations, fundraising team leaders or campaign team leaders who want to break down internal silos; people who want to get better at online fundraising but don’t know where to start; and people who want to get better at engaging supporters and/or working more closely with others in their organisations to make their mission possible.
Session style: It will be a mix of a traditional presentation with some slides, plus a true workshop where participants will be encouraged to do small exercises to help kick-start a new way of thinking.