Facebook fundraisers: Recruit them and retain them

About this session

Find out how to find, recruit, and keep the people most likely to fundraise for your cause! This session will include an introduction to Facebook challenge fundraising and address its pain points. The rest of the session will be in two parts: recruitment and retention.

Recruitment:

Optimising ads for fundraiser acquisition
What to avoid and how not to neglect your audience
Tracking and optimising for audiences & ads that can maximise fundraiser income

Retention & development:

Stop waterfall planning
Invest in engagement early for long-term success
Double-up exit surveys as lead magnets
Case study for the retention & development of high performers
Case study for turning Facebook fundraisers to corporate partnerships