Anne has been working in the digital charity space for the past 8 years, starting out in in-house digital roles within charities such as PETA where she helped integrate new ways of digital organising to win campaigns against fur and angora.
Since joining Forward Action, she’s worked with organisations such as Amnesty, Refuge and Dignity in Dying to help them reach new audiences, grow their email list, and mobilise their supporters to take meaningful actions and make donations.
She’s passionate about using digital tools to create real-world change, and helping charities take a bolder and more innovative approach to how they communicate online. She’s also a bit of a data obsessive who loves nothing better than diving into results to pinpoint why a particular campaign was successful, or to figure out how to optimise a user journey.
See Anne speak at #FRO2020: Optimising your web pages: More income from happier supporters