Belinda has been leading business transformations centred around the customer for over 15 years across telecommunications, pharma, health and not for profit organisations.
She was the Director of Customer Experience and Operations at Weight Watchers ANZ and is currently the Director of Engagement and Support at Australian Red Cross.
That means she is responsible for marketing, fundraising, digital, retail, First Aid and customer experience, generating $140mil in income.
Belinda believes using the power of analytics, data and insight to move the customer experience dial will be essential to all organisations, regardless of sector.
See Belinda speak at #FRO2020: Australia: The Bushfire effect – Responding to a national crisis in a globalised world