Omar Mahmoud (Switzerland)

Omar Mahmoud currrently Head of Knowledge UNICEF International. He is a market researcher with 40 years of experience in multinational corporations and international organizations. He held global, regional, and local positions on several global brands including Pampers, Pantene, Ariel, Ovomaltine, Isostar, Voltaren, Pringles and UNICEF. His areas of expertise include Branding, Advertising, Innovation, Insights, and Behavioral Economics.

Omar taught Market Research, Marketing, and Business Thinking at The International University in Geneva. He is a regular speaker at universities, business schools, and international conferences and his publications include articles and award-winning papers on marketing, market research, and decision making. He is a co-author, with Bernard Ross, of Change for Good- Using Behavioral Economics for a better world, 2018 and co-editor of Change for Better 2021.