Shoni Field is the Chief Development Officer at the British Columbia SPCA, the largest animal sheltering and welfare organization of its kind in North America. She runs a full spectrum fundraising program raising more than $30 million annually. Shoni has been fundraising for more than 21 years, specializing in direct response, for organizations such as The Arthritis Society, EcoJustice and The Pembina Institute. She has presented sessions at local and national conferences in Canada. When not fundraising, Shoni advocates for electoral reform and citizen engagement nationally, provincially and locally.