Adam is the Head of Legacies and Recognition Giving at Alzheimer’s Society, the largest and most influential dementia charity in the UK. He has over a decade of experience in all aspects of legacy fundraising, and has worked with a number of INGOs, such as Amnesty International & the British Red Cross, to increase their legacy income. Adam has previously sat on the board of the Institute of Legacy Management and is currently a Trustee for HENRY, an award-winning charity that is passionate about babies and young children having a healthy start in life.