Joanne joined Care2 in April 2016 and works with existing and new clients across continental Europe. Care2 acts as an online acquisition resource for multi-channel leads as clients get first name, last name, email and postal address. Joanne works with clients to help them create campaign actions which are promoted to the Care2 community and on the development of supporter journeys that are designed to lead to further support.
Before Care2 Joanne spent ten years working in UK charities, including being responsible for the digital fundraising strategy for Cancer Research UK and establishing the fundraising strategy & resources team at Diabetes UK whose remit was to create a new emphasis on innovation, creativity and identifying new income streams.
Joanne is passionate about the democratisation of technology, cycling and cats.